Published: 2 July 2006
By Stas Bekman.
In theory, if your site contains good quality content, you shouldn't spend any time trying to comply with search engine requirements. After all, why should you waste time on something totally irrelevant to what you do. Ideally, you should spend all your time writing great material and thus contribute more to the global community. However the reality is very different from the theory. Mainly due to the search engine system abuse, you now have to play by the search engine rules, if you want your site to show up in the top results of the searches. Certainly, you don't need to rely on search engines to bring traffic to your site, but for many this is a major source of traffic.
In this article I've included a list of techniques that should help improving your site's ranking. Some of the suggestions in this article apply only to the Google search engine optimisation. As of this writing the majority of the search engine-originated traffic is coming from Google. However by optimising yours for Google you will most likely have it done right for other engines as well.
This article covers 12 things to do to improve your site's page ranking. I've also written an article that explans what are the 12 Things NOT to Do to Improve Your Site's Google Page Rank.
Content is the king. Search engines love fresh and quality content, since that's what the users want - more new things to read every day and every hour. When your site changes often - search engine crawlers come back more often as well. Of course by generating new content you raise the chance that more of your pages will be found.
Once you have the content generated, here is what you can do to have your site found more often by new visitors:
rel="nofollow", which tells Google (MSN, Yahoo and other sites) to not count those links to your site's ranking credit. This is to avoid comment spam. You can find the details here: Official Google Blog: Preventing comment spam.
description. Though it's been said that the keywords meta entry has little or no weight with Google, but is still useful with other search engines. Also make sure that the title of the document includes the most important keywords and phrases, as Google gives a heavy weight to those. The keywords need to be included in the H1 and H2 header entries, and also once in bold, once in italic and if possible in the URL.
link:yoursite.comand you may want to try to get your site listed on those sites.
Make sure to also read the article that explans what are the 12 Things NOT to Do to Improve Your Site's Google Page Rank.
Ads Blending Case Studies
Tracking Studies for Better Ad Placement and Website
Things NOT to Do to Improve Your Site's Google Page
Paying AdSense Keywords Hoax
A very interested article by Michael Hampton explaining why a new link attribute
rel="nofollow" isn't helping comment spam at all, but
hurts legitimate sites.
with a link spammer (http://www.theregister.co.uk/2005/01/31/link_spamer_interview/)
Sam is spamming websites and blogs with text to pump up the search engine rankings of sites pushing PPC.
A document defining the
rel="nofollow" link attribute
Many resources on search engine optimisation, in particular for Google.
Following these guidelines will help Google find, index, and rank your site.
to 15k a Day (http://www.googlelady.com/156/26-steps-to-15k-a-day/)
The article explains how to build a successful site in 1 years time via Google alone. It can be done faster if you are a real go getter, or everyone's favorite: a self starter. The article is now quite dated but many ideas mentioned in it are still quite relevant
Good Advice on keyword search engine optimisation
to Juice Up a Site's Rank (http://www.washingtonpost.com/wp-dyn/content/article/2006/04/26/AR2006042602441.html)
If your Web site isn't getting the attention it deserves on the Internet, it may be running low on Google juice.