This article is from the Table Tennis (Ping Pong) FAQ, by ttennis@bu.edu with numerous contributions by others.
Often the Public Relations person must create news. In a table tennis
club, there is a lot of material to work with: club elections, new
projects, special guests or speakers, a social or entertainment program,
coaching clinics, exhibitions, benefits, competition with other clubs, and
tournaments. It's important that when developing a story, you should think
first of your goals. Do you want to attract new members, bring players and
spectators to a tournament, or promote a fund-raising project? Then write
the story in the direction of your goal.
 
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