This article is from the Internet Personals: Advice for Gay Men FAQ, by Fred Young nssf@greatwildwest.net and Dean Esmay esmay@syndicomm.com with numerous contributions by others.
There are, of course, many World Wide Web based personals
services. All I will say is buyer beware. The best place to find
a comprehensive list of such services is probably in Yahoo! at
http://www.yahoo.com Do a keyword search with the word PERSONALS.
Personally, I have had positive experiences with WebPersonals'
Manline - http://www.manline.com and Ruralgay -
http://www.ruralgay.com (NOTE: Ruralgay is not specifically a
personals service, it's a meeting place for rural gay and lesbian
folks from around the world.)
(The authors do not necessarily endorse any third-party service.
The services listed here are provided as a resource to those who
might find them useful.)
Alternatively, you might want to put up a personal homepage. You
can say as much or as little as you want and it won't expire like
most personal ads. In some cases, you can remain reasonably
anonymous, if that's what you wish. If you decide to build a
personal homepage, you can also place personal ads and include the
URL (web address) of your homepage in the ads.
Most service providers offer web spaces at no extra charge with
Internet accounts.
There are many resources in the World Wide Web with technical
advises and tips on building web pages, do a search with Yahoo! or
with other popular search engines.
 
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