The Biocentrix Method of Self Hypnosis has helped thousands of people lose weight and keep it off without willpower, without depriving themselves. Because it changes the Eating Control Center of the mind, you don't have to deprive yourself to lose weight and keep it off permanently.

Would you be interested if I told you that in 21 days you could lose at least 10 pounds, continue losing more if you wanted, and keep it off? That you could do this without depriving yourself, without eating special foods, and without exercise? That in fact you could get to the point where it would be impossible for you to be overweight, even if you tried?

If this interests you — and if you have at least ten pounds you want to get rid of, regardless of your age — please read on.

The diet myth. There is a myth prevalent in America today that says weight control is just a matter of finding the magic diet. A huge industry has sprung up to peddle whatever happens to be the latest diet fad to an unsuspecting public.

These diets-of-the-moment usually come under the imprimatur of some physician or phony doctor with extravagant claims. But here's a little secret about doctors and weight control — most doctors know less about diet and nutrition than the dietitian at the cafeteria of your local grade school! Nutrition is not taught in most medical schools. Doctors are trained to treat disease. And contrary to what anyone has told you, overweight is not a disease.

It is simply your body doing what it is supposed to do in times of plenty.

A significant aspect of the Diet Myth is that if it comes from a doctor, it must be good. Hogwash! Most doctors' diets on the market today are just concoctions that, like practically any method of restricting dietary intake, will work only because they restrict what you eat. They work only as long as you stay on them. That is to say, they work for as long as you can deprive yourself of what you want. That is a prescription for failure. Sooner or later, if you want something and you have the means to get it, you will. Period.

So there is no magic diet. There is no magical combination of foods that will make you want to stay indefinitely on some artificial eating regimen. That's why there are thousands of diets on the market and more appearing every day. Just take a look at all those magazines at the grocery store checkout counter. Every one of them introduces at least one new diet in every issue. And take a look at your local bookstore. The two largest sections in a bookstore are cookbooks and diet books.

If any diet actually worked permanently, that would be the end of the industry.You would stop seeing fifty new diets a day coming on the market. Fat chance of that happening! (Sorry. No pun intended.)

It is common knowledge that practically any diet will work if you just stay on it. But take my word for it — based on my more than 30 years of experience with people just like yourself in all kinds of clinical situations — you will not indefinitely stay on any diet! Eventually you must fall off of the diet. And no matter how much weight you got rid of, you'll gain back more than you lost.

"Been there, done that," you say? Yes, most people have, some many times over.

The willpower myth. Yet another myth related to eating and dieting is the willpower myth. This says that if you are overweight it is because you don't have enough willpower. Just summon up some willpower, stop eating so much, and you'll stop being overweight.

Again, hogwash! There just is no such thing as "willpower." The concept means conscious control over the subconscious, and that just doesn't work on any kind of long-term basis. In the subconscious mind there is a constellation of processes that give rise to the desire to eat. They are resident primarily (but not exclusively) in the central nervous system, which includes the brain and spinal column.

But you don't have to know all of this. All you have to know is that there is something — let's call it the Eating Control Center — in the subconscious part of your mind over which you have very little conscious control.

Get it? If you have very little-to-no conscious control over that part of the subconscious mind that drives you to eat, then there is no hope for anything called "willpower."

The good news. What I just said is good news because it means you don't need that thing that you've never been able to master anyway: WILLPOWER. So instead of beating yourself up because you don't seem to have enough willpower, just figure out how to change the subconscious part of your mind that drives you to eat.

Well, actually you don't have to figure it out. I and others like me have already done that in laboratory and clinical settings with the help of thousands of volunteers. This is where self hypnosis comes in.

Back in the 1980s I was challenged to come up with a program that would work for people whose eating was out of control. My therapy clients and college students alike were constantly asking for help with their weight problems. I knew quite a bit about what I'm here calling the Eating Control Center of the brain, but I had never gotten organized on how to change it to make weight control easy and permanent.

I devised a research plan and started putting out the word that I needed volunteer subjects. The local newspaper got wind of what I was up to and wrote an article about it. When that article came out I was inundated with volunteers. Thousands of them. I accepted the most I could, given the constraints on time and meeting facilities at the college where I was teaching. I started with 800 subjects.

That was the beginning of what would later became known as the Red Rocks weight control program, named for the campus of the state university system where I taught and where we met to conduct my research. I have written about this elsewhere.