14.004 What did the first Apple ads look like?
Description
This article is from the Apple II Csa2 FAQ, by Jeff Hurlburt with numerous contributions by others.
14.004 What did the first Apple ads look like?
Below is the text of the Apple II advertisement which appeared in the September
1977 issue of Scientific American.
The home computer that's ready to work, play and grow with you.
Clear the kitchen table. Bring in the color T.V. Plug in your new Apple II*,
and connect any standard cassette recorder/player. Now you're ready for an
evening of discovery in the new world of personal computers.
Only Apple II makes it that easy. It's a complete, ready to use computer--not
in a kit. At $1298, it includes features you won't find on other personal
computers costing twice as much. Features such as video graphics in 15 colors.
And a built in memory capacity of 8K bytes ROM and 4K bytes RAM--with room for
lots more. But you don't even need to know a RAM from a ROM to use and enjoy
Apple II. It's the first personal computer with a fast version of BASIC--the
English-like programming language--permanently
built in. That means you can begin running your Apple II the first evening,
entering your own instructions and watching them work, even if you've had no
previous computer experience.
The familiar typewriter-style keyboard makes communication easy. And your
programs and data can be stored on (and retrieved from) audio cassettes, using
the built-in cassette interface, so you can swap with other Apple II users.
This and other peripherals--other equipment on most personal computers, at
hundreds of dollars extra cost--are built into Apple II. And it's designed to
keep up with changing technology, to expand easily whenever you need it to.
As an educational tool, Apple II is a sound investment. You can program it to
tutor your children in most any subject, such as spelling, history, or math.
But the biggest benefit--no matter how you use Apple II--is that you and your
family increase familiarity with the computer itself. The more you experiment
with it, the more you discover about its potential.
Start by playing PONG. Then invent your own games using the input
keyboard, game paddles and built-in speaker. As you experiment you'll
acquire new programming skills which will open up new ways to use your
Apple II. You'll learn to "paint" dazzling color displays using the
unique color graphics commands in Apple BASIC, and write programs to
create beautiful kaleidoscopic designs. As you master Apple BASIC,
you'll be able to organize, index, and store data on household
finances, income tax, recipes, and record collections. You can learn
to chart your biorythms, balance your checking account, even control
your home environment. Apple II will go as far as you imagination can
take it.
Best of all, Apple II is designed to grow with you. As your skill and
experience with computing increase, you may want to add new Apple
peripherals. For example, a refined, more sophisticated BASIC
language is being developed for advanced scientific and mathematical
applications. And in addition to the built-in audio, video and game
interfaces, there's room for eight plug-in options such as a
prototyping board for experimenting with interfaces to others
equipment; a serial board for connecting a teletype, printer and other
terminals; a parallel interface for communicating with a printer or
another computer; an EPROM board for storing programs permanently; and
a modem board communications interface. A floppy disk interface with
software and complete operating systems will be available at the end
of 1977. And there are many more options to come, because Apple II
was designed from the beginning to accommodate increased power and
capability as your requirements change.
If you'd like to see for yourself how easy it is to use and enjoy Apple II,
visit your local dealer for a demonstration and a copy of our detailed
brochure. Or write Apple Computer Inc., 20863 Stevens Creek Blvd., Cupertino,
California 95014.
Apple II is a completely self-contained computer system with BASIC in ROM,
color graphics, ASCII keyboard, light-weight, efficient switching power supply
and molded case. It is supplied with BASIC in ROM, up to 48K bytes of RAM, and
with cassette tape, video, and game I/O interfaces built-in. Also included are
two games paddles and a demonstration cassette.
SPECIFICATIONS
* Microprocessor: 6502 (1 MHz).
* Video Display: Memory mapped, 5 modes--all Software-selectable:
o Text--40 chars/line, 24 lines upper case.
o Color graphics--40h x 48v, 15 colors
o High-resolution graphics--280h x 192v; black, white,
violet, green (16K RAM minimum required)
o Both graphics modes can be selected to include 4 lines of
text at the bottom of the display area.
o Completely transparent memory access. All color generation
done digitally.
* Memory: up to 48K bytes on-board RAM (4K supplied)
o Uses either 4K or new 16K dynamic memory chips
o Up to 12K rom (8K supplied)
* Software
o Fast extended Integer BASIC in ROM with color graphics
commands
o Extensive monitor in ROM
* I/O
o 1500 bps cassette interface
o 8-slot motherboard
o Apple game I/O connector
o ASCII keyboard port
o Speaker
o Composite video output
Apple II is also available in board-only form for the do-it-yourself hobbyist.
Has all of the features of the Apple II system, but does not include case,
keyboard, power supple or game paddles. $598.
PONG is a trademark of Atari Inc. *Apple II plugs into any standard TV using an
inexpensive modulator (not supplied).
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