This article is from the Apple II Csa2 FAQ, by Jeff Hurlburt with numerous contributions by others.
Does Big Green management truly wish to be rid of the II? I doubt it. As security against future Mac troubles, the II series has proved to be priceless insurance. (Remember, it was the IIgs and solemn oaths to 'be true to our Two' that turned things around in '86.) The Apple Lords appear, instead, to have opted for the no-development-cost, string-the-user-along strategy perfected by Commodore in dealing with its 64/128 line. Unfortunately, the IIgs is priced against '386-class competition, not cartridge arcade machines. In the long run, the biggest problem with this 'Mac in red, II gets fed; Mac in black, II gets sack' philosophy may be that it makes for remarkably poor PR. Scan through the message bases of a few local Apple BB's and what you find is the kind of mistrust and ill will that used to be reserved for 'The Phone Company'. There is, for some reason, a widespread perception that Apple is perfectly willing to sit on its hands while hefty user computing investments turn to mush. Now, what do suppose is going to happen when many of these thousands of II owners and former owners are asked to suggest company, school, and university computer purchases? Somehow, Apple is managing to convert its most valuable asset into a fatal liability. (It's not nice to skimp on your II insurance premiums!)