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2.21 Money money money (The Osbournes)




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This article is from the The Osbourne FAQ, by Mike L. with numerous contributions by others.

2.21 Money money money (The Osbournes)

Ozzy is no longer that rags to riches success story that kept people
fascinated in their teens. He is no longer just a musician. Ozzy is
now a household name, a television show, and books. Ozzy is over 2500
items for sale on E-Bay. His family have become household names, his
wife exploiting every conceivable way of using her and her family for
profit.

Take a look at Britney Spears and Pepsi. We see Britney drinking Pepsi
therefore simply because we like her music (I don't) or think she's
beautiful (I don't), we should run out and buy Pepsi. Look at an ad
for car audio equipment and you may often find a large breasted model
in the ad. She doesn't know the difference between a capacitor and a
crossover but you still want that cd-player because the big breasted
woman in the ad is looking at the young man in the car who has that
cd-player and she's smiling. In reality most women would probably
laugh and think you're a jerk.

This is the way marketing works. When something (or someone) is hot,
we tend to use it to our advantage to produce revenue. This isn't to
say it's immoral or wrong to do, it's how marketing works. we are the
consumer, we buy products. Marketing tries to make us aware of
products, and that is best done through the hottest music and movie
stars.

There is reason to throw caution to the wind though. For instance
would you buy a condom with Ozzy's name on it simply because it had
his name on it, made by an unknown company or would you go for a well
known brand that you know won't break on you?

Sharon has made a success out of her husband, and certainly he owes
her much credit for that success. It seems at times that that success
is taking him away from the music and trying to turn him into a
marketing tool. Others are just as quick to cash in on the Osbourne
name.

Here are some examples of the insanity:

 

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