28 Product placements in movies
Description
This article is from the rec.arts.movies.past-films FAQ, by Evelyn C. Leeper evelynleeper@geocities.com with numerous contributions by others.
28 Product placements in movies
In many films, the film company
will get paid by some companies to use their products. Some
readers object to this as a fairly manipulative and distracting
presence. Others do not object, commenting that people really do
use name-brand products, so using them in films makes sense.
Many have commented on the pack of Marlboro cigarettes in DEAD AGAIN,
saying this was the best product placement they had ever seen.
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