16.7 How can sales people trick the customer?
Description
This article is from the rec.audio.* FAQ, by with numerous contributions by Bob Neidorff others.
16.7 How can sales people trick the customer?
Often, a customer will trick him or herself without help. We
are often swayed by appearance, sales literature, position of
the equipment in the show room, and our own desire to buy what
others will like.
Some times, the sales person will actively try to push a
particular piece of equipment by demonstrating it against
another piece of equipment which is inferior or defective.
Some sales people will demonstrate a set of speakers while
simultaneously driving a subwoofer, even though they are not
telling you this. With the subwoofer, it probably will sound
better.
Some sales people will demonstrate one set of speakers louder
than others. Louder almost always sounds better.
Most stereo buyers go into the store, spend a few minutes
selecting what they want, lay down big bucks, and leave. They
don't need to be tricked. They don't listen carefully. They
trust the sales person's choice as best in their price range.
For non-technical reasons, these people are the most likely to
be satisfied with their purchase.
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