This article is from the eBay FAQ, by William B. Shaw firstname.lastname@example.org with numerous contributions by others.
Many of the questions about eBay stores are answered in the main faq and do
not bear repeating. The stores are so new that I don't believe any faq could
possibly be current until eBay decides their long-term strategy for their
This is purely conjecture on my part, but I believe eBay is holding back on
heavily promoting their stores until they complete the integration of
half.com into their eBay branded properties. It makes sense to me that eBay
would integrate half.com into the ebaystores rather than the main eBay site.
Until this happens, eBay Stores will not be a major consideration for eBay
and they'll continue to play with the feature set. I also don't believe it
is outside the realm of possibility that eBay might drop the current eBay
stores site in favor of the selling format used on half.com, effectively
making half.com the true eBay Stores site.
Once half.com has been integrated, I will update this section of the faq to
represent the current state of eBay stores.