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15 Afterword: Advertising on the Internet


This article is from the Advertising on Usenet FAQ, by Joel K. Furr jfurr@acpub.duke.edu.

15 Afterword: Advertising on the Internet

It should be noted that there are many ways to advertise on the Internet
that don't involve Usenet at all.

Usenet, you see, is NOT the same thing as the Internet. Usenet is
transmitted via the Internet, but is also transmitted via other means (see
"What is Usenet" in news.announce.newusers for more information). The
Internet also includes services like ftp, telnet, gopher, and the World
Wide Web.

A World Wide Web page allows you to put up graphics, text, and sound in an
interactive hypertext format that's remarkably easy to set up and use.
Many thousands of companies and individuals and organizations have put up
World Wide Web pages that can be viewed by anyone around the world with a
Web browser such as Mosaic or Netscape.

Since the only people who see a Web page are people who *choose* to see
it, and since the person who pays for the storage space necessary to hold
the Web page is the person or business or organization who put it up and
designed it, a Web page is a *much* better way than advertising on Usenet
to put your company's information up on the Internet.

If you need help getting going, ask the people who run your site for help
on getting started; usually, all you really need to do is go buy a book on
basic HTML (Hyper-Text Markup Language) design and/or scout out the
newsgroup comp.infosystems.www.authoring.html. It's really not that hard
to set up a Web page, and it's much, much, much more neighborly to put
your advertising message on a Web page than to barrage the readers of


A board of experienced Usenet users stands ready to help suggest
non-destructive ways to use Usenet for your commercial purposes. Send
mail to commerce@acpub.duke.edu if you have questions or would like help.

This FAQ can also be found online at http://www.danger.com/advo.html.


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