lotus

previous page: 02 The philosophy of Usenet
  
page up: Advertising on Usenet FAQ
  
next page: 04 The hidden cost (Advertising on Usenet)

03 An analogy (Advertising on Usenet)




Description

This article is from the Advertising on Usenet FAQ, by Joel K. Furr jfurr@acpub.duke.edu.

03 An analogy (Advertising on Usenet)

If an analogy will help you to visualize the situation, imagine a meeting
at your workplace or school.

At this meeting, people are discussing a certain issue -- for example,
getting new sidewalks installed downtown or getting new schoolbooks for
the elementary school, or what to do about the new product your company is
planning on introducing.

In the midst of the discussions on the new sidewalks or textbooks or
product, someone walks into the room, interrupts everyone, then reads an
advertisement for a local restaurant. He or she then leaves without
waiting for comment.

Now imagine if this happened over and over again each time your group
tried to hold a meeting. Every time someone tried to make a point, in
walks some other stranger who reads an ad for some business that has
nothing to do with the subject of the meeting.

It would soon become rather difficult to hold effective meetings, wouldn't
it?

Similarly, it's very difficult to keep Usenet newsgroups interesting and
useful when people deluge newsgroups with advertisements.

 

Continue to:













TOP
previous page: 02 The philosophy of Usenet
  
page up: Advertising on Usenet FAQ
  
next page: 04 The hidden cost (Advertising on Usenet)