Published: Nov 12th 2006
By Stas Bekman.
Have you noticed that your eCPM is going down? That is clicks make less and less as the time goes by. The reason is simple - there are advertisers that cut deals with AdWords that sells clicks for penny or even less. This is usually possible for companies that buy a lot of vollume and spend a signicant amount of money with Google AdWords. And there are more and more of those companies. The result for you - AdSense publisher is that your revenue is going down, and down and down.
But smart people always find a fix. Emir Pilavdzic and Adnan Budimlic realized that if those advertisers with very low click value can be identified, the can be then added to the Google AdSense's Competitive Ad Filter (Menu: "AdSense Setup" => "Competitive Ad Filter") and thus allowing better paying advertisements show up on your sites. And that's how adsblacklist.com (http://www.adsblacklist.com/?ref=stas) started.
adsblacklist.com (http://www.adsblacklist.com/?ref=stas) is a collaborative effort of the AdSense publishers community. Everybody can contribute to the black list and help others make better profits.
I was skeptical at the beginning, but when I've applied the suggested list of sites to my AdSense account I've got an immediate 70% increase in pay per click (eCPM). And now I'm sold on this wonderful service.
Here is a snapshot of my AdSense filter:
As you can see most of those sites provide no useful service, other than trying to make your site visitors click on the ads on their sites and thus make money for them.
The list generated by adsblacklist.com (http://www.adsblacklist.com/?ref=stas) is in complience with Google AdSense TOS and the service is free.