This is part 3 of Michael Cheney's Traffic Videos! review. Please make sure to read the part 1.
In this Traffic Videos series Michael Cheney talks about search engine traffic. It may take years to learn all the details about the search engines. And those constantly evolve. However Michael gives enough information to dominate the search engine traffic on the daily basis.
What you want to get is these two at the same time: "High Ranking" for the "Best Phrases" - and you've got the magic formula. The video concentrates on how to attain those goals.
Total run-time: about 60 minutes
Michael starts with the process of getting High Ranking. You want to have inbound links, chosen phrases, neighbourhood (sites your site is associated with) and of course there some secret factors that you don't know about.
So you need to have a good quality content and the site should be very relevant to the topics you are writing about. Quality site will make people return again and again, and start writing about you, linking about you, and so on -- the result you get even more traffic in. Remember that you are writing for people, not search engines. This is probably the most important factor for a long term investment.
You've got to have the most relevant phrases (to your content and the area you are trying to market). e.g. you could get ranked high on totally wrong phrases, so you will get a traffic which will not bring any good, since the targeting will be wrong.
You want to find phrases that are very popular, however you also want the least competition. Which is very hard to accomplish. So you may have to go with less popular phrases if you find that they less competition. In the following video Michael will explain how to find these phrases.
Next you want phrases that are most qualified. You don't want to have freebie seekers coming to your site - so you want to make it clear up-front that what you provide costs money, and not a give away. Granted you may get less visitors, but those who will get will actually buy your products (especially important if you use PPC, as you pay for those clicks).
So here is one way to choose the phrases. Michael Cheney calls it the Lazy (bad) Way, which might be guessing, asking friends, copying others, not doing it at all. And there is the Effort (good) Way, where the decisions are based on facts, research, which might include real time searches, competitor comparison and traffic volume. The lazy way is a waste of time, the effort way is the one that will make you a lot of money.
What's the process of finding the golden nuggets? Michael suggests one site that does a fantastic job accomplishing just that. There are many other sites of course, but he swears by that site. In this video Michael demonstrates the full functionality of that site. On that site each researched phrase gets a KEI score (Keyword Effectiveness Indicator), which is done using thesaurus and lateral searches. After going through this process you can see the competition on each one of the chosen phrases (which you can filter by the search engine). So you can pick the best phrases with the least of competition.
Now that you've the best phrases, you want to create the content based on those phrases. But first Michael shows that the description META tag is very important. He demonstrates why it is important, using the output from Google search. He then explores the top-ranked sites and shows why they are doing so well in the ranking game. You can see that the page in question has the chosen phrase everywhere - URL, links to other relevant pages, relevant description, images that are relevant, related similar keywords. It's really targeting a single phrase.
In this Traffic Videos series Michael discusses the Link-based Traffic: why is it important, how to get better ranking and finally how to explode your traffic, by just using links.
Total run-time: about 55 minutes
Why link exchange is so important? It's because it gives you a network of contacts, that will also benefit your visitors. Also it helps you understand the market, while you research it. You will get direct traffic and also help improve your search engine rankings, which will give you search engine traffic. It'll also help boosting your profile, since people will see your site/name everywhere. It also creates content for your site (that's if you create a links directory), which comes from description of the sites that you link to.
Reciprocal linking is not dead according to Michael Cheney, simply because he says it works on his sites. And he does really well with those.
Michael starts the discussion with MarketLeap popularity checker service (http://www.marketleap.com/publinkpop/), which shows the site popularity according to various search engines.
He then introduces the PageRank, which is a rating that's given by Google and which specifies how important a given page is (0-10, where 0 = not important, 10 = really really important). The amount of inbound links with high page rank contribute to the page rank of the site they link to. Michael uses the metaphor of a champagne fountain to show how the sites have their pagerank "shared" with other sites. It's important to notice that PageRank is not linear, but logarithmic - it takes about 10 times more links to move from PageRank 2 to 3, and from 3 to 4, etc. The actual number is not advertised by Google - but you get the idea.
It's not enough to just get links. You also want to get ranked for a specific phrase (that were discussed in the previous videos), so you need to have those inbound link use those phrases and they also need to be diverse (i.e. comply with the natural way people write - it's unusual if dozens of people linked to one site with the same link text.)
In this video Michael Cheney defines Criteria for which people you want to be linking to you.
While you want sites to be relevant, you also want to be thinking about related areas that people might be interested in (e.g. supplemental areas). You want PageRank of 1 and higher. It helps if the site already has a links page. You may want to search for some statements of intent that the sites are interested in exchanging links (e.g. "Add URL", "Add Your Site", etc.).
So it takes a lot of work, but it's well worth it in the long run. Since normally once the link is installed, it's not going to go away. Some people even pay money for just having a link to their site.
Michael then shows how to use Google search to find sites that are open for link exchange. And then how to satisfy the site's requirement for the reciprocal link exchange.
You can take it a step further by figuring out who links to a given site and then visitor those sites and exchange links with those sites if they are relevant and fit your criteria. Chances are very high that they will want to exchange links with you.
Now how to add links to your site. Your don't want to lump them all onto one page, as it will quickly get overcrowded, will look bad and people linking to your site won't get much benefit, since there are too many links to see their ads. You also want to stay focused from the search engine point of view, and that's why you want to categorise those links and place them on different pages.
Don't forget linking to this page from their homepage. Since otherwise if visitors can't find it, then people won't want to exchange links with you. Don't try to be sneaky, remember that what you give is what you get.
Finally you need to openly publicize your link exchange program, on the site and especially at the links directory. You want to ask them to first place a link to your site, suggesting pre-made alternative links to your site.
When building the directory of links don't forget to add a description to each page, so not only it'll help with SEO, but it'll also show reciprocal links program participants that you took the time to do a good job.
Michael concludes this traffic video by going through some sites and examining how well their reciprocal link program is built.
Why is it important to distribute your content? You get a snowball effect, as you get more links into your site, your search engine ranking gets better, you put your profile out there, so that people associate you with a particular subject. And of course you get a lot of traffic. Those articles are also a long term approach - the articles will stay out there with your links for a very long time. Finally it's easy to do and free to distribute! Michael Cheney shows you all you need to know about articles traffic in this Traffic Videos series.
Total run-time: about 50 minutes
Unless you are really inspired about some topic, you need to start with a research, to find a good topic to write about. Next you want to prepare an overview for the article. Start with the problem, add actions to resolve the problem, and conclude with results. Finally you need a biography box to seal the article. It includes the information about you (the author) and the link to your site.
How to produce the actual article? You have several options to accomplish that: you can write it, speak it, pay someone else to do it.
If you want to have the article recorded, all you need is a microphone and some software to record the article as an mp3 file. For example Audacity (http://audacity.sourceforge.net) is a free cross-platform that will do an excellent job. Next you take the article to one of the services that translate the audio into the words (usually costs about $1/minute of audio). Of course you can buy software that automatically writes for you as you speak (probably much more expensive initially, but cheaper in the long run if you do a lot of these articles using your voice).
Finally you can hire people to write the articles for you. Michael suggests several sites that he personally uses and a few similar others.
In this video Michael Cheney discusses how to create and how not to create the biog box (about the author). He discusses some articles from EzineArticles (http://ezinearticles.com/), and suggest what was done well and what not in the biography box of those articles. Michael suggests that the signature should suggest some action, which works the best if you offer some freebie (e.g., a course, a voucher, a report, a discount or any other bonus).
So you have a text file containing the article. Now you should submit it to an article directory (which is free). The latter creates an article for you, including a link to your site. Now a web-publisher who need content for their site, copy your article (as you've released it for free) and publish it on their site. When copying the article they must keep the article intact, i.e. the biog box with your link will now appear at their site as well. And potentially hundreds of publishers will copy your article. The result: you get better PageRank since now you have more inbound links, so you get more traffic from search engines. And of course you get direct traffic from each one of these sites.
Now that you understand the power of article distribution, it's time to learn how to submit your articles. Michael Cheney goes through several article directories and explains the best way to submit your articles. Michael suggests tracking the article directories, to see where the traffic is coming from and optimise which directories you want to submit to and which not, which articles want better, etc.
Michael concludes this video with a reminder that making money online, is about "making". So he suggests that you write an article a week, so that you create 52 articles in a year, and in a long run you will have thousands of pages linking to your site.
In this Traffic Videos series Michael Cheney teaches how to activate an avalanche of affiliate traffic, which will work for you day by day, month by month, and even years after the product's launch.
Total run-time: about 25 minutes
If you get an army of affiliates promoting your product, you can get a constant flow of sales traffic since the affiliates will do the constant work of sending traffic to you, advertise you, etc. Whereas if you do the launch by yourself and don't engage help of affiliates, you will have an initial peak, which will then will go dramatically down.
Michael then explains how to build your own army of affiliates, he discusses the 4 E's: Enticements (e.g. high percentage commission, incentive prizes, reciprocation), Easiness (should be totally easy to join and promote it), Education (how to use the tools, links, etc.) and Encouragement (give praise, keep in touch, share a case study, etc.).
Next, Michael Cheney shows a real-life case study of how to implement the four E's mentioned earlier (enticements, easiness, education and encouragement). He shows how he accomplished all four for one of his products. You can replicate Michael's ideas, adjusting them to your product and get a great return from your now very successful affiliate program.
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