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This article is from the Watercooled VWs General FAQ, by Jan Vandenbrande with numerous contributions by others.

19 What does 'Fahrvergnuegen' mean (current commercial jingle in NA)?

A: Fahrvergnuegen (with ue=u") means 'pleasure of driving', and VW claims
it can only be experienced in a VW. I think most of us could find
similar pleasure in a 911 Turbo, though :-).

 

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