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2.4.7 What does Vorsprung durch Technik mean in Zooropa? (U2)

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This article is from the U2 FAQ, by Maryann Stump stumpm@juno.com with numerous contributions by others.

2.4.7 What does Vorsprung durch Technik mean in Zooropa? (U2)

[MJS] It is a German phrase meaning roughly "lead by/through
technology." A more elegant translation is "A
step ahead through technology." It was an advertising slogan used by a
German car company, Volkswagen or
Audi, just like many of the other phrases in the song.

 

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