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This article is from the Food Science
FAQ, bypking123@sympatico.ca (Paul E. J. King) with numerous
contributions by others.
4. Marketing Terms
When used in the labelling, advertising or description of a food,
the main (and sometimes total) role of the terms listed under this
heading is to promote the sale of the product rather than provide
necessary information to the purchaser. Terms often falling into this
category include 'health food', 'designer food', 'functional food',
'improved', 'natural', 'new', 'pure', 'quality', 'selected',
'traditional'.
Food scientists and technologists who are in a position to advise
on product labelling, advertising or promotional material should do
their best to ensure that such terms are not used in ways that could
mislead (see IFST Professional Guideline No 6 'Scientific Issues and
Food Promotion').
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