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This article is from the Manga Glossary, by Steve Pearl starbuck@cybercomm.net with numerous contributions by others.
Boy, or youth. The first mangas to achieve mass circulation, and to be
printed in "phonebook" format, were aimed at the shounen audience. Today,
shounen-manga still have the largest market share, and most shounen
magazines are weekly "phonebooks". However, quite a few adults and teenage
girls are loyal shounen-manga readers.
Some significant shounen mangas and their specialties are Shounen Jump
(aimed at everyone), Shounen Sunday (inner-city dwellers), Shounen
Magazine (sports-oriented, also the longest running manga magazine
currently in print), Shounen Champion (catering to macho types), and
Shounen Captain (for otakus). Of these, Shounen Jump is the biggest
seller. It is a weekly of about 450 pages' length, read by nearly 7
million people each week, making it the most popular manga magazine in
Japan. Up-to-date Japanese issues of Shounen Jump can be even be found in
Chinatowns all over the world. Shounen Jump's success is due to a winning
formula of combining action, drama, and sensationalism in addictive,
drawn-out sagas. All its mangas contain three essential elements:
"doryoku, yuujou, shouri" ^[$BEXNO^[(B,^[$BM'>p^[(B,^[$B>!Mx^[(B (effort,
friendship, triumph). While competitors have tried to emulate the formula
(with limited success), it also has its down side. Shonen Jump mangas are
infamous for dragging on well past their use-by date, and draining the
hardiest manga-kas of their creativity and artistic freedom. However,
Shounen Jump has retained its leading position for years, and will
probably stay at the top for years to come.
 
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